We have all heard the saying “it takes money to make money” and this can be true for nonprofits. Nonprofits need to raise funds for the work that they do and invest in building a strong fundraising strategy. Staff, cultivation tactics, donor software and professional expertise all need to be paid for to make this happen.
Often when an organization goes under or falls on hard times, we can easily point out the loss of a grant or a major donor. This can be avoided by making an investment in your fundraising plan. Investing in high-cost donor acquisition and building your database can be lead to a hard year but also build a bright future for years to come to ensure your organization does not face the same fate.
Remember financial investments have good years and bad years, nonprofits are the same. Planning ahead is always the name of the game.