A strong monthly donor program still works! Do you have one? How is it performing? Do you have a plan for growing your donors? Let’s talk.
Monthly donors have a higher retention rate than your average donor. According to Network for Good’s donation data, the average recurring donor will give 42% more in one year than those who give one-time gifts.
Your program can be encouraged online or snail mail. Just make it easy on your donor. They will be looking for convenience.
Also, be sure to communicate differently to your monthly donors. They are your investors, they need to be on the “inside” hearing about your work and mission. They need to the scoop!
Branding the monthly donor program is key and making sure you give it high visibility on your website and social media accounts. The more your donors see this recognition the more enrollment and participation.
Get to the work on this and plan/budget accordingly. It will work!