How many times do you thank your donors? Hopefully you are using more than just the generic IRS form letter. Right?
Think about it. With any relationship if you want to build it to something greater you need to put forth the effort.
Write the REAL thank you. Oh, and make is snappy.
I am of fan of the 72-hour rule but if you can process them quicker your chance for a second gift increases. Donor rention rate is hard enough, don’t let it drop because you didn’t recognize the first gift.
Your thanks should be heartfelt and explain the impact of the donation.
Your thank you could be a simple handwritten note (remember those) or even a phone call. There are many creative ways to make sure the donor feels appreciated.
Say Thank You.
Remember to stay mission focused, vision driven.