All fundraising campaigns should have a basic case for support or reason to give. This is a piece that educates your donor on why they should donate to you and why they should do it now.
Each case for support will be different but it should generate excitement and share the basic story of who you are and images that show what makes your organization great.
Be sure to clearly state your vision and the mission you are trying to serve. Outline your plan to solve the problem and the cost associated with making that possible. Always conclude with the “ask” or call to action. Let the donor know how they can make an impact through giving or volunteering.
Don’t be afraid to get started and make this a work in progress, a case for support is always evolving to something better.
Remember to stay mission focused, vision driven.